Content focused on customer value
As engineers and technical marketers, we love to talk about our products.
We are excited about our product capabilities and features.
We are proud of our best-in-industry performance.
But, technical marketing content cannot focus on the product and features alone.
Customers are not looking for features, they are looking for solutions to their challenges.
Great technical content clearly and concisely communicates the value of your product as a solution to important customer challenges.
About me
Over the last 20 years, I have produced a variety of tech content for a
broad range of hardware and software solutions. I have worked in a number of technical, product management, business management, strategy, sales and marketing positions, but have always contributed to the creation of tehnical marketing content and been active in promoting both the products and the company.
As an electronic engineer turned marketeer, I have the technical background to understand technology faster than most writers, but I also have the sales and marketing experience to know that customers don’t buy products that they don’t need. They buy solutions that bring them value.
My goal is to help you to produce content that communicates that value
clearly and concisely and thereby motivates your customers to act.
Content for a broad range of technology
Content Examples
Thought Leadership
- PBT Carrier Grade Ethernet Transport
- Softsilicon for Flexible Packet Transport
- T-MPLS A New Route to Carrier Ethernet
- You Can’t Secure What You Can’t See
- Providing Security Agility and Insight For Dynamic Cloud Connectivity
- Accelerated PCAP: An Architecture for Precision Packet Capture and Analysis on High-Speed Networks
- Closing the Real-time Intelligence Gap
- The Time Has Come For Greater Precision
- Smarter Data Delivery
- Big Data, IoT and the Enterprise Central Nervous System
- Are We Solving Micro-problems and Creating Macro-problems in NFV?
- Security Prevention Alone Is Not Enough
- The Pokemon Go Effect
- Embracing Service Agility, NFV Infrastructure Automation and the New Cloud Reality
- Effective NFV MANO Calls for Automated NFVI
- Is it time to reimagine the NFV infrastructure?
- Surviving the Death of Moore’s Law
Brand Awareness
Engagement process and terms
The first step is a meeting to understand your objectives and needs and the scope of the engagement. The next meeting will be a briefing to understand your customer, the value you provide, the product and the message that you want to convey. Based on this briefing an outline will be provided that will constitute our agreement on what is to be delivered.